Overview
Footprints AI gives brands everything they need to create, personalize, and scale high-performing retail media creatives.
Whether you're building static banners, rich media, or video, our platform adapts your story to every format, every retailer, every shopper.
- Do creatives from scratch
- Adapt existing creatives to retail media channel & objectives
- Use our design canvas in second, with no design skills required
- Generate dynamic creatives with Al variables
- Embed Al variables like location, real-time environment, product, packaging, price, promo
- Adapt creatives to all formats and all screens instantly
You focus on the idea. Footprints AI has all the tools to turn your idea into high-performance media: dynamic, hyperlocal, and shopper-ready.
Book a Demo with a Retail Media Strategist
Creative Tools
A full creative canvas made for non-designers. And stress-tested by the best professionals in graphic design.
Create any ad format using Footprints AI's drag-and-drop studio:
- Static, carousel, video, animation, audio, and direct messaging creatives
- Pre-set templates by format, channel, and campaign type
- Built-in retail media best practices
- Built-in brand guideline enforcement
- Responsive design previews for every placement
- Interactive elements
- Instant publishing to in-store, on-site, and off- site
Gen Al Capabilities
Faster, better, smarter creatives, at no extra cost.
Footprints AI comes with fully integrated Gen AI tools to help you:
- Write headlines, taglines, calls to action aligned with your brand voice
- Generate images or videos optimized for shopper context
- Adapt your core message to each channel (in‑store, app, display, audio, etc.)
- Automate your prompt based on Footprints Al's Intelligence to include predictive behaviors and custom retail variables
- Preview creatives instantly in all major formats and placements
Al-Driven Personalization
Every ad adapts to the shopper in front of it.
Our AI automatically personalizes creative assets using:
Life stage & household profile
Shopping mission (e.g. treat, refill, pantry stock‑up)
Local community & catchment area behavior
Environmental context (weather, time of day, seasonality)
Personalized elements include:
- Visual backgrounds
- Product descriptions
- Promotional taglines
- Color themes and copy
- Languages and dialects
Dynamic Creative Optimization (DCO)
One campaign creative optimized in real time.
Footprints AI turns a single layered creative asset into a dynamic system that:
- Swaps products based on store-level inventory
- Changes price points per region, time of day, or promotion
- Tailors visual language to local lifestyle & life
stage cues - Tests variants for ROAS, uplift, CTR, and
attention time
Supports:
- A/B and multivariate testing
- Real-time feedback loop to evolve assets mid-campaign
